Īnother point is that most game products are chasing - Expansion of user groups. Gamification that deviates from this goal, Deviated from the theme of the product, It can't be called qualified Gamification. Browse products or place orders in order to get sunshine, This is the real goal of the platform. This alone cannot be called complete Gamification. This value bait is supplemented by a game like spiritual experience, Make users willing to stay on this platform for much more time than usual, So as to improve the service time and frequency of the product. What is more attractive than simply farming, Sunshine can be used to exchange goods. When the user level rises, Can unlock new crops and new land, You can also collect sunlight from your friends, As a placement class farming game, is “ Though sparrows are small, Five zang organs ” 了.
In short, Taobao is more popular “ Baba farm ” Take the collection of sunshine as an example, Users reclaim land for farming, The collected sunlight can be used to exchange goods, It can be called a typical game playing method.
Gamification refers to the use of game elements and game design techniques in non game scenes, Enhance user participation in a more playful and interesting form （ Refer to the original text to elaborate ）. Predictably,, For a long time, It will be applied to more products and industries. Take a look at the major e-commerce platforms, Taobao's “ Baba farm ”,“ double 11 Star show cat ” Travel to didi “ Parking space competition ” And “ Didi orchard ”, The game playing method led by pinduoduo has set off a frenzy in the market, And from its popularity to now, Its heat increases instead of decreasing. Department of literature 《 Start talking about planting trees in didi, Five elements of building successful Gamification 》 Journal entry
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